Mechanical engineerturned growth marketer.
I build the systems behind growth — attribution stacks, qualification engines, AI content pipelines — not just the campaigns on top of them.
Move Jack with: Space to jump · ↓ to duck
Different things matterat different times.
Ten capabilities, in the order a company actually needs them — a site to land on before there is traffic, tracking before there is spend worth judging, CRO before there is volume to make it pay.
- 01
Marketing websites
WebFull site builds, design systems and CMS migrations.
- 02
Ad creative production
CreativeBriefing, producing and iterating creative against performance data.
- 03
Technical SEO
OrganicSite architecture, schema, crawlability and technical audits.
- 04
Conversion tracking
DataServer-side tracking, CAPI, pixel and UTM governance.
- 05
Paid media buying
AcquisitionMulti-channel on six-figure budgets across Google, Meta, LinkedIn, Reddit, Bing and X.
- 06
SEO content at scale
OrganicTopic clusters, content strategy and programmatic page production.
- 07
Analytics + Attribution
DataMulti-touch attribution implemented from scratch, not bought.
- 08
Landing page CRO
ConversionDesigning, building and A/B testing against conversion targets.
- 09
In-app CRO
ConversionStructured test roadmaps with hypotheses and significance testing.
- 10
Rev-Ops automation
SystemsCRM lifecycle workflows, lead enrichment and routing.
The toolbox
Platforms, warehouses and agents actually used in anger. Filter by what you care about.
Eleven systems,still running
The least visible and most differentiating part of the record.